Exploring multichannel design: Strategy and consumer behaviour

Advertising, consumer behaviour and health: Exploring possibilities for health promotion

The present paper examines the potential of a consumer behaviour approach as a means of using television advertising for health-promotion purposes. Research on the portrayal of health on television is reviewed and recent developments in employing regular television broadcasting for health education are discussed. Based on empirical findings, a consumer behaviour approach for health promotion is...

Organic food: Exploring purchase frequency to explain consumer behaviour

In order to identify some barriers preventing expansion of the organic food market, this paper reviews current literature on consumers’ buying behaviour. This reveals low levels of actual purchasing, yet fails to provide conclusive evidence regarding the reasons. The aim of this paper is to investigate whether an analysis that ‘unbundles’ the homogenous organic consumer based on frequency of pu...

Exploring the Multichannel Pop Record

........................................................................................................... 2 Acknowledgements .......................................................................................... 3 List of Acronyms............................................................................................... 6

Hotel Websites and Consumer Behaviour:

The purpose of this study is to examine the effects of consumers’ perceptions of usefulness, ease of use, entertainment and transaction cost on consumers’ responses towards hotel websites. Data were collected through an online survey from a total of 234 university students in Greece. Structural equation modelling was used to evaluate the research model and test the research hypotheses. The deve...

Consumer and organisational buyer behaviour